A newcomer in the Wine Cab family
Frustrated by the pandemic lockdowns, travelers are now making up for it! In 2023, tourism is doing well, but it has evolved considerably: the trend is towards authenticity, originality, and exploration of territories. Starting with the Bordelais, a renowned French wine region.
Saint-Émilion, Médoc, Pessac-Léognan… With Wine Cab, traveling the wine routes becomes a magical experience, a journey off the beaten path, as it takes place on board a London cab. A hit concept! Carried by a strong demand, Wine Cab expands its “cab-family” by adding two new vintage and fun vehicles: the Citroën 2CV and the VW Kombi.
Everyone’s favorite “two steam horse”
The famous 2CV needs no introduction! Emblematic of the “French lifestyle”, it was extremely popular in the 60s. So much so that it even appeared in one of the James Bond movies! (“For Your Eyes Only”, with Roger Moore and Carole Bouquet). Its charm comes from its unique design, its adventurous and rural spirit… A deliciously vintage car, a crowd pleaser, an invitation to live a unique and unforgettable “retro-tour”.
Group travel in style, thanks to the “Kombi”
You are more than welcome to enjoy your wine route as a group! With friends or colleagues, from 4 to 8 people, discover the best Grand Cru wines, take part in oenology workshops and live an extraordinary experience. One look at the VW Type 2 is a peek into a whole new world of freedom, dreams and escape! This legendary vehicle alone embodies the Flower Power movement, surf culture, trips to the other side of the world, van life… It is the ambassador of authentic journeys and openness to others.
Wine Cab: a new concept of Wine Tour aboard an English cab
Wine Cab is above all a state of mind, a “slow life” philosophy that invites you to see the world differently… including when it comes to discovering the vineyards of Bordeaux. Welcomed as distinguished guests, holidaymakers live a timeless experience, aboard an English cab (a Fairway FX4) that will take them to meet passionate producers. They are invited to taste the greatest wines of Bordeaux, introduced to prestigious appellations as well as lesser known little gems. The friendly driver offers customized or classic tours, with beautiful addresses usually known only to the region’s “happy few”.
The tastings in the car, unique in the Bordeaux region, will leave a lasting impression by their originality and their quality. And to make each tour unforgettable, each participant leaves with a souvenir road book with Polaroid photos… chic, but not fussy. Wine Cab’s little extra: a friendly guide in each domain, who shares “house secrets” and proposes tastings directly at the barrel or at the vat.
About Antoine Beucher, the founder
After studying at a journalism school (French Press Institute, IFP) and obtaining a degree in Economics, Antoine Beucher worked as a presenter for a local TV station in Toulouse and then worked for 30 years as the manager of an event agency. In 2010, when he moved to Bordeaux, this wine lover naturally wanted to visit the châteaux.
“I tested a tour proposed by a local agency, but I was not convinced: the tour was too conventional, it lacked originality. Then one day in Paris, I hopped into an English cab… Eureka!”
Creative by nature and always on the lookout for new concepts to seduce the BtoB clientele, he then founded Wine Cab. An innovative concept, which allows everyone to experience an unforgettable moment, and which fits perfectly with Antoine’s motto: “dare to be ‘offbeat’ to get noticed!” Today, Wine Cab’s ambition is to offer more and more choices of offbeat vehicles (Kombi, 2CV, Cadillac…) so that everyone can live an authentic experience during an unforgettable Wine Tour in Bordeaux. Thereafter, Wine Cab will expand its concept to other wine regions.
Learn more
French website -or- English website
Written by Jacqueline Chambers
Jacqueline Chambers is the founder of TGIFguide. She uses her innate skills as a natural “connector” to serve businesses, brands and individuals in the LA area and beyond.
