There’s definitely more to lingerie than meets the eyes. Beneath the peek-a-boo fabrics and barely-there cuts lies a vision, skilled design, conscious manufacturing and much more! The TGIFguide team took a tour of globally recognized lingerie brand Seven ’til Midnight and got a first look at why this brand has been featured by Cosmopolitan, Maxim, Playboy, People Magazine and Glamour and also has celebrity fans that include Katy Perry, Kendra Wilkinson, Tera Patrick, Denise Richards and Kim Kardashian.
Launched by 2 sisters, May and Vinh Luong in 2008, Seven ’til Midnight is the contemporary division of Carrie Amber Intimates. The sister duo focused on creating a contemporary, sexy line that is high quality, well priced, beautifully packaged with an emphasis on fashion forward designs.
What woman doesn’t love on-trend designs, impeccable craftsmanship, bold colors and eye-catching prints with luscious fabrics and flirty details? The TGIFguide team does!!
Iris!!
When it comes to lingerie, packaged styles, costumes, leg wear, and accessories each season, including the Baby Got Curves™ collection for plus size women, there’s no other place than Carrie Amber Intimates and Seven ‘Til Midnight.
Here’s a photo of us enjoying our exclusive tour!
You know you’re getting a good product when you’re buying it from two sisters with a heritage in the industry spanning over sixteen years. Carrie Amber Intimates is definitely a leader in the design and manufacturing of intimate apparel.
Carrie Amber Intimates has extensive portfolio of lingerie, loungewear, costume wear, leg wear, and accessories under their brands Spreegirl, Carrie Amber and Spree and of course Seven ’til Midnight. We’re loving these super cute boy shorts from Spree that snapped a photo of during our tour!
The company’s core business is in distribution, wholesale and private label design and manufacturing. Carrie Amber prides itself for integrity, customer service excellence, trend-right designs, high quality and competitively priced products.
Lisa, our tour guide and head of PR for Carrie Amber Intimates
Where does the Carrie Amber team get inspiration for the different lingerie lines?
Besides the shopping trips we frequently make to stores and malls within the US and globally, we also draw inspiration from the runway, on-going trends within the fashion industry and pop culture. The glamour and vibrant nightlife of Hollywood inspires us and assists in creating new trends. From street style to award shows, we love tuning into the social scene and seeing what styles are turning heads.
Can you describe the mood and customer profile for the brand?
A Seven ‘til Midnight customer is fun and flirty, young at heart. She is a lady who enjoys fashion, fun and fantasy. Her edgy style is great on the runway and on the dance floor. She is of all sizes including plus size.
What stores can we buy a sexy new lingerie outfit or cute basics from the collections?
The listings of the nearest retail locations that carry our brands can be found on our website (www.seventilmidnight.com) under the “Where to Buy” tab. Some examples of online retailers are Spurst.com, Yandy.com and SpicyLingerie.com. For more online retailers, visit our website.
What are some must-haves for this season and next?
Our top selling category is our packaged lingerie. Seven ’til Midnight’s best-selling group is [highlight color=”pink”] “Midnight Affair” [/highlight] , which includes our lace camp and chemise with accessories such as handcuffs, eye mask and comes in pink, black and red. It is also available in plus size.
Our [highlight color=”pink”] “Indecent Desires” [/highlight] lamé collection features a three piece lamé bra, skirt and thong set have adjustable straps, removable garters, thong and pleated skirt with zipper closure.
The Indecent Desires lamé dress is very versatile and can be worn for a night in or out on the town.
Our customers also love to pair the dress with cat, witch, or devil accessories for a chic take on dressing up. Another hit is our Hot Shot collection of seamless dresses featuring vibrant colors and edgy motifs such as skull fishnet and slashes. Top sellers include [highlight color=”pink”] “Double Cross” [/highlight] seamless tube dress in coral, purple, and black and [highlight color=”pink”] “Tangle Me Up” [/highlight] dress with cuts outs and bondage elastic.
Now that you know what’s trending and where to get it, be sure to get online today at http://www.seventilmidnight.com/ to shop for your sexy self! Thanks to the Seven ‘Til Midnight team for the tour!
Carrie Amber Intimates Lobby
Written by Jacqueline Chambers
Jacqueline Chambers is the founder of TGIFguide. She uses her innate skills as a natural “connector” to serve businesses, brands and individuals in the LA area and beyond.
