Hey TGIFguide readers! If you’re like us, you probably can’t resist a stop in the Big Apple over the holidays. There’s nothing like a SoHo sale! Here’s your guide to what’s new in SoHo retail—including holiday pop-ups—and noteworthy permanent retailers. When all that shopping becomes exhausting, visit one of the restaurants or bars on the list for a well-deserved break. 😉 Happy Holidays!

Pop Ups/New in 2017:

  • BershkaPop Up (opened October 2017) – Zara’s more affordable sister brand. 580 Broadway.
  • Shinola(opened June 2017) – Luxury items including just released headphones. 101 Prince Street.
  • VLTN Pop up (opened October 2017) – Athletic wear resort line from Valentino fearing limited edition items. Closes 11/26. 121 Spring Street.
  • Maison Kitsune(opened October 2017) – Parisian fashion and electronic music record label. 248 Lafayette.
  • Shamballa Jewels(opened September 2017) – Danish fine jewelry company. 170 Mercer.
  • Armani Box Pop-up(opened November 2017) – The brand’s first NYC pop-up store includes the entire product range. Closes 12/31. 490 Broadway.
  • YSL BeautyPop-up (opened October 2017) – Customize your favorite YSL Beauty Lipsticks and Fragrances. Closes 12/31. 490 Broadway


Noteworthy Stores:


Take a Break For a Bite or a Beverage:

·         Blue Ribbon Sushi – Original outpost of the popular sushi restaurant. 119 Sullivan St.

Written by Jacqueline Chambers

Jacqueline Chambers

Jacqueline Chambers is the founder of TGIFguide. She uses her innate skills as a natural “connector” to serve businesses, brands and individuals in the LA area and beyond.