You love fashion. You love music.

You totally love Coachella.

Well,  A|X Armani Exchange  has figured that out, and they will be bringing it all together at their Neon Carnival event, happening this Saturday on the fringe of Coachella.  Get your gang together, throw your cares away, and live it up on the ferris wheel or the spinning tea cups! And these aren’t your regular tea cups- they are ARMANI tea cups.  Only the best for our hipster party goers.


You’re in for live performances and fun carnival games at the third year of this pop-up amusement park, and don’t forget to take notice of the new Armani pop color watches.  The watch will be the star of the show (along with Dr. Dre!), with an over-sized watch wheel replicating Armani Exchange’s new Color Pop watch face smack in the middle of the carnival. Nothing beats a super cute photo opp for you and your buds in your A|X jeans and tanks, next to a giant Armani watch. Or not.

Party is invite only, so lucky guests will also get to interact with The HTC One S, T-Mobile’s thinnest smartphone, enhanced by Beats By Dr. Dre technology- and Dre has a giant watch too. Let’s not forget the music! Google Play’s featured Magnified Artist Ryan Farish and electronica artist John Tejada will rock out amidst the neon colors.

If you’re on your way to Coachella, be sure to share your fave pics and moments on our facebook page!

 A|X Armani Exchange Neon Carnival

Presented by A|X Armani Exchange and T-Mobile USA in collaboration with Bolthouse Productions. This Saturday, April 14, Tradition Aviation, Coachella.

Written by edisonfitzpatric