No matter your age, your shape or the way you dress, when you’re a woman, your hair matters. Some of us deal with a frizzy mess of fly-aways while others can’t get those ultra-straight locks to do any tricks at all! A little product can help, but most of the time mousse, hairspray and other  chemicals leave your hair feeling greasy and itching to wash by the next day.

Not anymore!

Joico, our favorite hair care label out of California, has created a new line of products that is ground breaking, and hair restoring! They’ve discovered that each strand of hair is like a chain, and that damaged hair is caused by missing links in that chain. The science comes in when you use Joico products and the missing links in your hair are reformed! For us ladies who dye our hair, are getting older, or even just wear a hair tie, we know our hair is broken (the worst thing ever is seeing it fall out in the shower!), and so being able to fix it is HUGE!


Yesterday at the SLS Hotel in Beverly Hills, LA’s top bloggers, fashinistas and beauty-lovers learned just how to take care of our hair during an exclusive presentation.

Damien Carney, Joico’s International Artistic Director gave each and every woman who attended a special breakdown of their perfect, unique haircare prescription. Not only did we learn what products to use when, but we enjoyed cake pops, mimosas and good conversation all shared via Joico’s Instagram!


Personally, I have thick, semi-naturally curly hair and don’t like to use a lot of product but still like my hair to look and feel nice.  Damien recommended that I try the new POWER SERIES for a long-lasting hold without the stiff or sticky feel, and I loved it!! Also, since I’m not a natural redhead (who knew?!) and I use dye, Damien recommended I use the COLOR ENDURE series to prevent fading and protect my hair on multiple levels. I’m really excited to try this series since red is known for being the most difficult color to maintain!

Watch this video on the latest science behind the new Joico collection and be amazed :


Like we said in the beginning, a woman’s hair is important. We hope you’ll take good care of yours (so it will never fall out in the shower!!) and find the Joico series that will work for you. CLICK HERE TO CHECK OUT ALL THEIR AMAZING PRODUCTS!  And by the way, with healthy and beautiful hair that shines, you’re more than likely to #TurnHeads!


Written by Jacqueline Chambers

Jacqueline Chambers

Jacqueline Chambers is the founder of TGIFguide. She uses her innate skills as a natural “connector” to serve businesses, brands and individuals in the LA area and beyond.