From a cattle ranch in Nebraska all the way to the City of Angels, JLynn Hausman had a dream of denim and she stopped at nothing until it came true. The American Dream is built on freedom and equal opportunity for prosperity and success, but the only way to achieve it is through hard work. It’s tough to get a new brand off the ground, but if you roll up your sleeves and work for your dreams, they’ll get closer every day. The TGIFguide team took a minute to ask designer JLynn Hausman about her dreams and the road she followed to get to where she is now in our exclusive interview:
How and why did you decide to start a denim line?
Growing up on a cattle ranch in Nebraska, my vision was to create a denim collection. Many people discouraged this dream saying denim was too difficult to work with. I never wanted to sit back and wonder “what if” so I took a leap of faith, trademarked our family brand and made it happen.
What’s the most difficult thing about starting your own line and what advice do you have for others trying to follow their dreams of being a designer?
The most difficult part is cash-flow and time. Cash flow is tough because if the numbers don’t make sense you are out of business regardless of how great of a product is. Time is very challenging as well because I am pulled in so many different directions. We call it growing pains but you just have to make it through it.
What do you think are the key colors for this coming FALL season? AND What’s your opinion of colored denim?
Colored denim will be trending through next summer, so I always tell everyone to not worry about spending money on a good pair of colored denim. The contrasting neons and pastels from spring have moved to more organic, earthy tones, taken from nature. We are excited at JHaus to be working on perfecting washes that reflect a worn look with colored denim for 2013.
How do you stay on trend and in the know?
I don’t keep up on that as much because I don’t necessarily believe in it. At JHaus we take our core products and tweak them season to season but we don’t reinvent ourselves. This speaks to how I was raised in the Midwest. I am always looking at fashion magazines for ideas and inspiration that do keep me in the loop.
Who would be your ideal cover girl for your brand and why?
My ideal customer is that independent genuine girl.
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