Luxury styling mobile game DREST and Copenhagen Fashion Week (CPHFW) are joining forces in a first of its kind week-long collaboration that will allow all fashion lovers to discover and interact with the world-renowned event – no matter where they are!
Through a series of in-game challenges, DREST will celebrate some of the best Nordic talent, spotlighting the brands and designers of CPHFW, an event known as the leading fashion week in the sustainability field.
The collaboration will include Daily Style and Brand Focused challenges. Daily Style challenges will bring players into the heart of CPHFW and ask them to style their avatars for different occasions – from attending the hottest catwalk show, to being hosted at an exclusive dinner with influencers and being street-style ready. Brand Focused challenges will highlight brands showing as part of CPHFW, including Ganni, Remain and Stine Goya, giving players the opportunity to learn their stories, and use their hero products to style their avatars. DREST will also introduce two bespoke iconic Danish backgrounds for players to place their avatars in once they have completed their styling challenges.
The challenges will be available in-game from Monday 7th August to Saturday 12th August 2023.
Lucy Yeomans, Founder & Co-Chair DREST said: “We are delighted to work with Copenhagen Fashion Week to bring the excitement and buzz of the event to a digital audience. Fashion Weeks are one of the fashion industry’s biggest highlights, and being able to share experiences such as this with our style-obsessed players, so they can really be a part of these exclusive events, is what DREST is all about. CPHFW is a great fit for DREST as it’s fun, playful, energetic but with a sustainability message at its core- values we wholeheartedly share. I cannot wait to see how everyone styles their avatars using our selection of Nordic brands!”
Cecilie Thorsmark, CEO CPHFW commented: “Here at Copenhagen Fashion Week we are always exploring ways to bring the incredible talent of our Nordic fashion community to a wider audience through special partnerships, collaborations and activations. I am excited about the prospects and potential that partnering with DREST will offer, as it will open us into new territory – that of the gaming sphere – and in turn open new doors for opportunity to foster connections in the digital realm. DREST works with some of the most respected and recognisable brands in the world: we are proud to be the first partner for DREST of a collaboration of this kind and look forward to exploring how we can build more bridges between the digital and gaming world and Copenhagen Fashion Week.”
In addition to the in-game activity, DREST will take part in the Copenhagen Fashion Week Talk Series with Vogue Business that provides an opportunity to dig deeper into wider issues facing fashion. The talks are open to the public. Jennifer Dickinson, VP Brand and Content, will represent DREST to discuss Cultivating Digital Communities in Fashion, exploring how digital platforms and the metaverses can connect, inspire and educate within fashion alongside Charlene Prempeh, Founder of A Vibe Called Tech; Benjamin Wymer, Director, Global Brand Experience, Snap Inc. and Lucy Maguire, Senior Trends Editor, Vogue Business. More information can be found here.
DREST is the mobile gaming company that opens up the often exclusive worlds of luxury fashion, beauty and lifestyle to everyone, everywhere. Holding the elements of metaverse at its core and taking exclusive real-world events to offer players the chance to improve and exhibit their styling talent using the latest luxury fashion and beauty collections, DREST is the ultimate fashion playground, a unique space where brands, talent and institutions can connect with audiences keen to discover, experience and be part of a creative community.
Written by Jacqueline Chambers
Jacqueline Chambers is the founder of TGIFguide. She uses her innate skills as a natural “connector” to serve businesses, brands and individuals in the LA area and beyond.
