Woman to woman, let me ask you something – do you like tequila? Whether you drink it on the rocks, margarita style, or not at all, DAMA is more than a tequila, it’s a lifestyle – and the TGIFguide team wants to invite you to be a DAMA too!
Think about it, what’s the last liquor brand that spoke to you in a real way? It seems like everyone’s trying to sell you another image of a tight-dress wearing, club-hopping chick with one hand on her drink and the other hand waving in the air like she just don’t care. That may have worked when we were in high school, and since then we’ve all grown up to be strong, independent, stylish, sophisticated women who deserve a real drink, and a real ad campaign.
DAMA is the first Tequila company to market boldly and unapologetically to women of all age groups, including a unique focus on a consumer market the beverage industry has left relatively untouched: women ages 35+. DAMA Tequila challenges current marketing trends with this strategy, bucking the status quo on how to market to women by not only marketing directly to this consumer group, but also by selecting a campaign model from the same demographic – Ms. Jacqueline Depaul, winner of the 2011 Wilhelmina agency 40+ national model search, and also a Bachelor of Science in Physics who works in an executive sales position for a Fortune 200 telecommunications. Everyone knows that a true DAMA is just as smart and hardworking as she is beautiful.
DAMA means “Woman” in Spanish with the added connotation of high ranking, powerful, and respected. “A DAMA is a Woman; a successful, intelligent, beautiful woman, a woman who younger women aspire to be and men desire to be with,” explains DAMA Tequila founder Phillip DelaCruz. “DAMA will forge a new path with advertising images celebrating confident, powerful women and the men who love her and want to be with her.”
DAMA is strong enough for him, but smooth enough for her and quite frankly it’s the best concept to hit the market since Kleenex and the Xerox.
The TGIFguide team has had the honor of meeting DAMA founder Phillip DelaCruz and the rest of the DAMA team, and have officially become DAMAs for life, and we’d love to have you there with us. Please share the message of DAMA, and help us empower women everywhere. Cheers!