BEAUTYCON!!!

If you were in Los Angeles the week of August 22ND- 24TH and care about fashion or beauty – you were attending BEAUTYCON.

NYX Cosmetics, Style Haul, and The Platform sponsored BeautyCon 2013 making this second annual summit a success with over 10,000 rsvp’s. This past Saturday on a hot LA summer day, BeautyCon guests waited in a line that was over 3 blocks long, shutting down Gower and Sunset Blvd.

The event offered guests/fans who love fashion/beauty the ability to meet and hear some of their favorite and most loved You Tube personalities, celebrity beauty gurus, accredited stylists, fashion gurus, bloggers, pinners, instagrammers, vloggers, and celebrities speak on over 11 panels. (Please see schedule attached). BeautyCon also offered all attendees a full interactive experience with over 25 brands. The TGIFguide team was especially excited about meeting Patrique from S*#t Fashion Girls Say on The Platform YT!!!

Not only did guests get to enjoy and learn about these new fashion/beauty brands such as; Bare Mineral’s, See You Monday Clothing, Minx Nails, Million Dollar Tan, Bellami Hair, Proactive skin care, but digital brands such as Epoxy, Uber, Pose, and Lulu’s. Each brand offered such clever activations with a social media twist, it really allowed the BeautyCon attendee to interact on a personal level with each brand. The night ended with the NYX Face Awards hosted by Amy Paffrath.

 

Celebrity couples: Kelly Osbourne and Fiance- Matthew Mosshart & Shenae Grimes and husband- Josh Beech attended BeautyCon and spoke on panels.

Shenae and husband Josh even DJ’d a full set for guests and fans. Shenae mentioned that becoming a wife is exciting and a new role that she is adjusting to. She mentioned that her mother gave her good advice, and that was sacrifice and supporting your spouse is a way to a healthy marriage.

Onlookers snapped photos of the two kissing and guiding each other through the day.

Kelly had all at BeautyCon snapping photos of her and her beau Matthew on the carpet. Kelly rocked her lavender hair color, and mentioned that is she could have one beauty invention it would be condensing her energy into a perfume bottle for daily use. The bubbly Osbourne looked happy in love, and offered some great advice during her Q&A to attendees at BeautyCon.

#BeautyCon trended on twitter on August 24th, 2013- number one spot for a couple of hours throughout the day.

Needless to say the event was a success for all who support online fashion and beauty digital content and their creators.