If we asked you to name 2 American wardrobe staples, what would you pick? It’s basically a no-brainer – Jeans and a T Shirt! What many Americans don’t know, however, is that our “American wardrobe staples” are not made anywhere close to America. It was such a breath of fresh air for our team to come across BLUER DENIM, founded by visionary denim industry veteran Jeff Shafer.
Check out this video for the DL!
According to their Kickstarter campaign, BLUER DENIM is a transparently sourced American premium denim brand. We will build and distribute world-class, 100% Made-in-the-USA jeans and denim products exclusively online, at previously impossible prices. BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.
How awesome is that?!
Their campaign is not only about authentic premium USA made denim with an impeccable fit, it’s about personalization, exploration, convenience and giving back to our community.
Currently, no U.S. mills are producing chambray, and BLUER Denim is going to change that as well. With additional funding, they would be able to partner with mills here and begin producing this legendary fabric locally once again.
YOU can be one of the first ones to own your own piece of denim history, as well as put your stamp on the “Made in America Movement.” Below are just a few of the items available with your Kickstarter pledge.
What are you waiting for?!